make her smile
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Terms of Service

The ground rules for using Make Her Smile, including subscriptions and AI suggestions.

Terms of Service

Effective date: 22 October 2026 · Last updated: 22 October 2026

These Terms of Service ("Terms") govern the Make Her Smile iOS app, makehersmile.app, the optional web quiz and checkout, and related services (collectively the Service). The Service is operated by Flaresense Technologies Ltd, company number 15313000, with registered office at 61 Bridge Street, Kington, HR5 3DJ, United Kingdom ("Make Her Smile", "we", "us"). Contact us at support@makehersmile.app.

By using the Service, you agree to these Terms. Please also read our Privacy Policy.

1. What Make Her Smile does

Make Her Smile helps you think of thoughtful things to say and do, remember dates and details you enter, and plan considerate moments for your partner. Some suggestions are generated by artificial intelligence. The Service is a tool for inspiration and organisation—not a substitute for your own judgment, honest communication, or your partner's consent.

We do not guarantee any particular relationship outcome. AI-generated recommendations may be inaccurate, insensitive, unsuitable, repetitive or incomplete. Review and adapt them before acting. You decide whether, when and how to use or share any suggestion.

2. Eligibility and accounts

You must be at least 18 years old and legally able to enter into these Terms. You agree to provide accurate information when creating an account and to maintain the security of sign-in codes and devices. You are responsible for activity under your account, except where applicable law provides otherwise.

Some features can be used before sign-in. If you sign in, we may sync profile or purchase-entitlement information associated with your account. Please notify us promptly if you suspect unauthorised access.

3. Your content and your partner's privacy

You control the information you enter, including names, dates, memories, notes, voice input and relationship context ("Your Content"). You retain the rights you have in Your Content. You grant us a limited permission to host, transmit, process and use it only as reasonably needed to operate, secure, maintain and improve the features you request, including passing relevant content to our contracted service providers to generate AI suggestions or transcribe audio, subject to our Privacy Policy and applicable permissions.

You are responsible for ensuring you are entitled to provide any information about another person. Please respect your partner's boundaries, privacy and preferences. Do not use the Service to harass, stalk, threaten, deceive, impersonate or manipulate anyone, or to violate laws or the rights of others.

4. AI-generated suggestions

AI text and action suggestions are automatically generated using information you choose to provide. Outputs are not professional counselling, mental-health advice, medical advice or legal advice. You should not rely on them in emergencies or situations involving safety, abuse or urgent health concerns.

Results may vary between requests and languages. We may use reasonable safeguards, filters and usage limits to support safe and reliable operation. We cannot guarantee that AI outputs will be unique, accurate, error-free or appropriate for your circumstances.

5. Free features and subscriptions

Some parts of the Service are free; other features require a paid subscription. Any free-generation allowance or usage limit shown in the app is subject to the current in-app terms of the offer. We may reasonably change free limits or paid features for future use, subject to applicable law and any commitments made for your existing paid period.

Subscriptions may be offered monthly or annually. The actual price, currency, billing period, renewal terms, any trial, and included benefits are shown before you confirm the purchase. We do not promise a trial unless one is expressly offered at checkout. Taxes may apply.

  • Apple App Store purchases: Apple handles payment, renewal, cancellation and eligible refunds under its applicable terms. Manage or cancel your subscription in Settings → [your name] → Subscriptions on your iPhone or through your Apple Account. Uninstalling the app does not cancel a subscription.
  • Website/Stripe purchases: Stripe handles checkout and payment processing for web subscriptions. Cancellation and payment-management options are provided through the applicable customer portal or by contacting support@makehersmile.app. Cancellation generally prevents future renewals while access continues until the end of the paid period, unless the checkout terms or applicable law provide otherwise.
  • Renewal: unless cancelled before the applicable renewal deadline, recurring subscriptions renew at the price and frequency disclosed at checkout, subject to any required notice of a price change.

Refund requests for Apple-billed purchases should be made through Apple. For direct website purchases, contact us. Nothing in these Terms removes any statutory right to withdraw, cancel, seek a refund or obtain a remedy that applies in your country.

If you purchased on the web, you may need to sign in with the same email to restore your entitlement in the app. Please avoid buying duplicate subscriptions through different payment channels.

6. Reminders, microphone and notifications

Reminders and notifications are optional and may depend on your device settings, network connectivity and Apple services. Delivery times are not guaranteed. Voice features require microphone permission and an internet connection for transcription. You can enter text instead.

Do not rely on reminders for emergencies or for obligations where a missed alert may cause harm.

7. Acceptable use

You may use the Service only for lawful personal purposes. You must not attempt to circumvent usage limits or payment checks, interfere with security, reverse-engineer protected systems where prohibited by law, scrape or overload our infrastructure, upload malware, or use the Service in a way that harms others. We may take proportionate action against misuse, including temporary suspension, while respecting applicable consumer rights.

8. Intellectual property

We and our licensors retain rights in the Make Her Smile name, interface, branding, software and service materials. Subject to these Terms, we grant you a personal, limited, non-exclusive, non-transferable licence to use the app and Service for its intended purpose. Your Content remains yours. Rights in AI-generated material may vary by law and provider terms; we do not promise that any output is exclusive or protected by copyright.

The app may also be subject to Apple's applicable End User Licence Agreement and platform terms, which govern use of the iOS app to the extent applicable.

9. Service changes and availability

We may maintain, update, improve or discontinue features for valid technical, security, legal or business reasons. The Service may be temporarily unavailable. Where a change materially affects an active paid subscription, we will provide applicable notice and remedies required by law.

10. Account deletion and cancellation

You can request account deletion in Settings → Delete Account or by emailing support@makehersmile.app. Deleting your account can permanently remove saved content and access to account-linked features. Account deletion does not automatically cancel Apple subscriptions, which must be managed through Apple. We aim to cancel any linked Stripe subscription as part of the account deletion process; contact support if cancellation cannot be completed.

See our Privacy Policy for more detail about retained records and your data rights.

11. Disclaimers and liability

We provide the Service with reasonable care and skill as required by applicable law. However, the Service and AI suggestions are not guaranteed to be uninterrupted, error-free or suitable for every relationship. You remain responsible for your decisions and communications.

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded, including liability for fraud, fraudulent misrepresentation or death or personal injury caused by negligence where applicable, or your mandatory consumer rights. Otherwise, our liability is limited only to the extent permitted by applicable law.

12. Governing law and consumer rights

These Terms are governed by the laws of England and Wales, without depriving consumers of any mandatory protections of the laws of their country of habitual residence. Nothing here prevents you from bringing a claim before a court or authority that has jurisdiction under applicable consumer law.

13. Changes to the Terms

We may update these Terms. We will publish the updated version and, for material changes, provide notice where required. Changes will not retroactively take away rights for a paid period contrary to law. Continuing to use the Service after properly notified changes may signify acceptance where legally permissible.

14. Contact

Flaresense Technologies Ltd · Company no. 15313000
61 Bridge Street, Kington, HR5 3DJ, United Kingdom
support@makehersmile.app